Pauline Ducruet relaunches Princess Stéphanie’s iconic Pool Position swimwear brand
Pauline Ducruet has brought her mother Princess Stéphanie’s iconic 1980s swimwear brand Pool Position back to life with a new Monaco-made collection inspired by its original bold style.
Princess Stéphanie of Monaco’s famous 1980s swimwear label, Pool Position, is back - this time under the direction of her daughter, Pauline Ducruet.
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Unveiled during Monaco Grand Prix weekend, the relaunch has been years in the making for Pauline, who says she grew up hearing her mother speak fondly about the brand.
Founded in the mid-1980s, Pool Position became known for its bold cuts, vibrant colours and sporty style inspired by Monaco’s Formula 1 heritage.
A modern take on an ’80s classic
The debut collection features four designs - two bikinis and two one-piece swimsuits - that stay true to the brand’s original spirit while adding a contemporary touch.
One standout piece, Le V, is inspired by an iconic black-and-white swimsuit worn by Princess Stéphanie in the 1980s.
The design has already proved popular, selling out shortly after its launch.
Made in Monaco
Designed and produced entirely in Monaco, the collection uses recycled materials and reflects Pauline’s focus on sustainability and timeless fashion.
Already available at the Alter boutique in the Métropole Shopping Monte-Carlo and selected Riviera locations, Pool Position’s return marks a new chapter for a beloved Monaco fashion brand, with Pauline planning future collections and potentially a men's line.